SEO Strategies for to Increase Organic Traffic in 2023
Google search results without paid adverts are referred to as organic traffic. Organic traffic is website traffic created “for free” by the relevance of a page to a search query and the quality of its content as opposed to paid-per-click (PPC) Google Ads. That is what search engine optimization aims to achieve (SEO). SEO trends have altered significantly over time because many individuals utilize search engines to find answers to their daily questions and needs. Furthermore, search engines such as Google have been focusing on upgrading and improving their algorithms. Google’s algorithms are now modified 600 times each year. These changes substantially influence the algorithm’s criteria for determining website rankings and relevancy and their web pages.
Google’s new ranking algorithm focuses on search or user intent. It makes an effort to understand the meaning of the search query entered by the user. The search might be instructive (for example, “what is fitness”), commercial (for example, “best exercise mat” or “buy workout mat”), or navigational (e.g., “Gmail login”).
Search intent will be critical for websites regarding site relevancy, keyword ranks, and the type and volume of organic traffic. Before increasing your website’s SEO performance, do an SEO audit to discover areas that need to be addressed. Here are the SEO strategies for increasing organic traffic in 2022.
Write for Readers First, Then for Engines to Increase Organic Traffic
The Header tells it all. Here’s how to optimize your content first for your users, then for the algorithm.
Increase Organic Traffic by Writing for Your Intended Audience
The algorithm rewards you with more brownie points if your readability score is higher. Your users and the algorithm will only enjoy your website’s content if it’s easy to read. Here’s an illustration.
On Google, someone searches for “What is SEO?” The algorithm will rank your site lower for relevance and move on to the following website if it has a lot of technical jargon and complicated language. If your website needs to be optimized for improved readability and seamless UX, you can say goodbye to user traffic and quality leads.
E-A-T stands for Expertise-Authority-Trust, and the better your E-A-T score, the more relevant and reliable your site will be to your users. Here are methods in which you may work on boosting your E-A-T score:
- Working on valuable, informative material – blogs, how-tos, product manuals, and so on.
- Include several testimonies and reviews (the more users review your brand, the simpler it is for another user to trust you)
- Include specifics about what your company does, such as its mission and values.
- Invite industry professionals to contribute as guests.
- Provide plenty of contact information – to answer any questions your users may have and to build trust and credibility.
Increase Organic Traffic by Writing for Search Engine
Keyword density refers to the frequency with which a keyword (both short-tail and long-tail) appears in a content block. The length of a site’s content and the density of its keywords may affect its relevance in the eyes of search engines, affecting organic reach. Concentrating on the seamless integration of keywords into the content of your website is the optimum strategy to gain high keyword relevance without resorting to techniques like keyword stuffing.
The quantity and relevancy of your content will help in expanding organic reach. The length of the content, on the other hand, is equally important. Your content will rank higher for search queries if it is longer (and easier to read). According to studies, algorithms favour information that is at least 300 words in length. However, a delicate line must be maintained between achieving this condition and just dumping material to raise one’s rating.
Conduct a Thorough Competitor Analysis to Increase Organic Traffic
A simple Google search for “What is SEO?” yields thousands of blogs and websites that answer the same questions. It is possible to stand out among hundreds of competitors, but it takes careful planning and thorough competitor research. Here’s how to compare your website’s growth to competitors for relevant keywords:
Increase Organic Traffic to Website By Differentiating Keywords
Whether your company is massive or small, finding the correct short-tail and long-tail keywords to target can provide you with a competitive advantage. Identifying relevant keywords with low competition but high search traffic can help you achieve first-page rankings for priority pages faster.
To begin, choose content formats that work well for your site: videos, blogs, short features, infographics, etc. You might go through three stages to develop appealing and relevant content ideas.
- Identify the content genres that best resonate with your audience, such as how-to blogs, listicles, videos, etc.
- Utilize content research tools to generate ideas for subjects that are essential and perform well.
- Examine your competitors’ content strategy using tools like Sprout Social or SEMrush.
Find Link Gaps by Analyzing them to Increase Organic Traffic
Finding websites already linked to your competition is part of the link gap analysis. It will help you to swiftly locate places with identical content, making them excellent possibilities for attracting backlinks.
To assist check out your competitor’s performance and links, apply gap analysis tools like the Link Intersect Tool from Link Explorer. Above all, you may employ Semrush Integration or Ahrefs, which may aid you with all these areas of competition, content, and keyword analysis.
Improve Mobile Device Optimization to Increase Organic Traffic
Websites optimized for mobile devices are adjusted to fit on a smaller screen, have a cleaner layout, and quickly load across varying network connections. Optimizing your website’s media (videos, images, and GIFs) is vital – the smaller the file size, the faster it’ll load.
Think about a slow website with blank placeholders—a complete nightmare. Pop-up alerts are another fascinating tool that businesses may use. Timely reminders via notifications bring users to a site or app frequently. A short, relevant message in your pop-up alerts may increase user traffic and lead quality, especially while executing your company’s marketing efforts.
Keep an Eye Out for Google’s Algorithm Updates to Increase Organic Traffic
Google’s algorithm is modified hundreds of times every year. Maintain your organic game by regularly monitoring these developments and developing optimizing techniques. Google’s Search Central displays the most current changes and what they mean for the visibility of your website.
Another fantastic place for staying up to date? Twitter. Google’s top engineers and tech experts constantly update audiences on the latest trends and use cases for websites across many domains and business models (B2B, SaaS, B2C, and so on) (B2B, SaaS, B2C, etc.)
Improve Your Organic Traffic with These Strategies
The techniques above can help to improve your organic traffic. Other than that, take control of your business’s success using our proven digital marketing strategy. Let Cleverus assist you with technology in the industry as an effective digital marketing agency! Contact us on our main line at +603 9054 3113 or email us at [email protected] if you have any inquiries!
January 10, 2023