Four SEO Strategies to Increase Website Traffic

Four SEO Strategies to Increase Website Traffic

Four SEO Strategies to Increase Website Traffic

SEO strategy is a fundamental marketing approach for any company. It attracts new clients and may expand your reach by providing you with access to a passionate online audience. If you still need to invest, you must catch up and take advantage of several possibilities to get new clients. 

Consumers regularly utilise search engines to locate goods or services that meet their needs. Your company must be visible on Google’s first page or, even better, listed as one of the first three organic search results. 

Many organisations spend a lot of money employing SEO consultants since SEO may take more work to learn. Results might be visible immediately later, though, as SEO is a process rather than a sprint. It implies that you may exhaust your marketing budget before seeing any progress.

Although the Google algorithm is constantly changing, you must ensure that your content is generated and optimised to be on page one. Successful SEO might feel like black magic at times, but there are basic strategies that are proven to work when done correctly. Here are SEO strategies to increase website traffic.


SEO Strategy 1: Keyword Research

Finding the right keywords to lead your target audience to your website is what the phrase “keyword research” usually refers to. It might be advantageous to look for specific keywords that your customers regularly use to locate your items or services. 

SEO tries to get your website to the top of search results for the terms you want. As a result, it should come as no surprise that keyword research is an important SEO strategy. Your SEO efforts will only succeed with specific keywords in your content. As a result, as your campaign gets underway, you should engage in keyword research.

When you overuse keywords, it becomes more difficult to understand the content of your website. It may be advantageous to use caution when adding keywords to your website. Your website should be simple and contain only a few keywords. As a result, selecting appropriate keywords may simplify and make your material easier to understand. 

Manually searching for keywords can be time-consuming and laborious. Fortunately, various tools are available to help simplify and accelerate the process. Two of these tools are Ahrefs and Google Keyword Planner. The device will guide you through choosing appropriate keywords and show you the possible search volume for each.


SEO Strategy 2: Create a Content Cluster

A content cluster is made up of a pillar page and content clusters. The pillar page is the cornerstone of the content cluster and the core keyword theme. It is a lengthy work in which a subject is presented in a thorough yet concentrated manner to demonstrate authority and relevance on its issue. 

Cluster content, on the other hand, refers to pieces that strongly emphasise a particular issue related to the core keyword theme. They are short readings such as tutorials, blogs, or articles connecting to the main page.

Only if Google judges your web pages on a specific subject to be highly thematically related to a search query will they appear in search results. Google prefers websites that exude knowledge, authority, and trust (E.A.T.). Making content focused on content clusters is one of the finest strategies to develop topical relevance.


SEO Strategy 3: Implement Website Optimization

It’s time to optimise your website now that you know what search phrases your clients use to locate you online. Six critical variables are addressed by SEO website optimisation:


Title Tag

This statement serves as the description for your page in search results. It also displays on your website’s tab. Because title tags are so important, they must include your target keywords.


Header Tag

It refers to your website’s H1–H6 headline text alignment. Because Google gives greater weight to the H1 and H2 elements, ensure your website has a clear title containing your keywords.


Page Copy

Use only a few short-tail keywords in the page language of your website. Even if you don’t use your keywords in every sentence, Google will recognise them (which you should). Always keep the user in mind when using keywords carefully across your sites. Is the material easy to read for your potential customers? Bingo.

URL Structure

Your website’s URLs are an excellent spot to emphasise keywords. Use precise keywords, lowercase all words, and hyphens to separate them.


Alt Images

Make sure to tag each picture on your website with relevant keywords, as Google image searches are another essential aspect of SEO. If your image does not load, “alt text” is the text that tells the visitor what the picture is made of. Include each image’s “alt text” and “title” tags. 

In the “title” element, provide a concise picture synopsis. For example, the title shows when you hover over an image in specific web browsers. Google favours both of these tags when contextualising your ideas in searches.


Meta Descriptions

The meta description is the two lines of text that appear after the clickable link in search engine results. Make sure your meta description has all of the relevant information. Otherwise, Google will pick a copy and remove it from your website. 


Optimisation of Speed

Today’s typical internet user wants to visit as many websites as possible in the shortest time. Therefore, it is unsurprising that a quick, responsive website would get more visitors than a slower one. 

A Strange Loop analysis found that a one-second delay in the time it takes for your website to load might cause a 7% drop in conversion rates. Given this, you should concentrate on making your website faster.


SEO Strategy 4: Creating a Link Building

It is impossible to exaggerate the value of building links to your website. You might collaborate with many other website owners to apply this strategy to enhance traffic to your website. On the other hand, obtaining links from credible, high-ranking websites should be prioritised. 

For example, one link from a credible university website will improve traffic to your website more than multiple links from obscure blog sites.

People may visit your website by clicking on links to it on other websites and learning more about what you have to offer. Furthermore, search engines prefer it when a website’s link appears on multiple websites.


Good SEO Strategies Can Improve Your Business!

These SEO strategies might be game changers for many business owners struggling to get website traffic. Conquer your competition in 90 days with effective Search Engine Optimization (SEO) strategy from Cleverus. Check your website’s SEO now with Malaysia’s 100% FREE Online SEO Audit Analysis Checker. Contact us on our main line at +603 9054 3113 or email us at [email protected] if you have any inquiries!


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