Why Most Food and Beverage Companies Use Social Media Marketing?
May 6, 2019
Why Use Social Media for Food and Beverage Industry?
In today’s digital era, social media has never been more necessary regardless of what industry it is.
Just see those large and successful food and beverage companies that using social media marketing experts to build and nurture the relationships with their online audience. This has proven that social media is vital for success.
But without having a large audience yourself, you might be wondering, is social media could be a thing for you too? The answer: yes. Social media is essential for the growth of all companies, particularly B2C (Business to consumer) companies.
After all, if you want to be recognised and well-known online like the giant companies in your industry, then you need to gear up with social media marketing. It is a must-have in your marketing strategy, without it, you won’t be going far or able to reach out to anyone.
Social media is more than just “liking” or “sharing” the content, many large food and beverage companies know how to engage and capture their targeted audiences’ eye to stay on their news feed.
You can leverage your game with social media marketing by letting your audience to know about your game-changing product or service in the same ways the top companies do.
You need to consider the visible trail of communication on your social platforms when customers could see your interaction online. This will give them a sense of trust in you before they purchase or to keep them loyal as a repeat buyer.
3 Reasons Why Are Social Media Important for Food and Beverage Companies
1. Social Media is The GPS to Your Restaurant
Consider this scenario, friends are contemplating on where to eat dinner, and guess what? – they absolutely will find the answer via social media for restaurant choices.
Having an active social media presence could come in handy in helping the customers to acknowledge customers quickly and address queries or concern in no time.
Where is your restaurant located? What is the business hour? Are reservations required? What made your restaurant unique? These are the common questions that will be in their mind and the answer should be only a click away.
Social media establishes a line of open communication with your customers that’s become the expectation. In fact, businesses who directly respond to the engagement in social media platforms (Facebook, Twitter or Instagram) increased their customer advocacy by an outstanding 28%.
For an industry like food and beverage, social media will help to create a more humane and meaningful relationship. The visual nature and flexibility of Facebook and Instagram could generate a conversation that will get the people constantly talking and ultimately lead to social buzz about your restaurant.
Whatever platform that you prefer, it is undeniable that social media would provide great help for the restaurant businesses with an easy way to click with the customers.
2. A Cheap Way to Advertise
Traditional marketing and word-of-mouth are no longer sufficient to maintain the hype that you need in drawing more customers to your business.
Again, the best restaurant doesn’t just sell food – they sell experiences. Customers may enjoy with their taste bud, but they also expect a feast for their eyes as well.
Thus, social media is part of the appeal of dining out as it allows them to share their experience with their online communities.
Facebook and Instagram have the ability to cater to the visual experience by enabling you to post the photos and videos that could stimulate the interest of online users.
As a matter of fact, more than 82% of customers use their phone to look up a restaurant’s location, business hour, speciality and just to name a few.
Take some time to tighten your search engine optimization (SEO) too and keep an eye on the current trends as well as your online presence.
Social media is not just about making the engagement, but it plays a crucial role in magnifying your business online and increase your profits, making it an ideal way to advertise.
3. Gives Your Brand Authority and Industry Presence
Without a doubt, having a robust social media practices in place will work wonders in improving your restaurant’s brand authority and establishing your presence as a key player in the industry.
Bear in mind, the number of followers you have on each of the social media platforms is worth something! Every customer or new prospects who flowing you, like or share your content does matter. It helps to grow your brand reputation and presence on the online platform.
Thus, it is important for you as a business owner to quickly adapt to meet customer needs and constantly building the connections.
Bottom Line – Why Do We Need Social Media?
With today’s customers are often turning to platforms like Facebook or Instagram to explore a restaurant before they visit. Like it or dislike it, this is the new way of doing modern marketing in striving for success.
For sure, social media platforms now are becoming the new mainstream form of communication that every business needs to leverage in order to effectively communicate with their customers.
Looking to Attract More Traffic on Social Media Platform?
You can consult with Cleverus about social media marketing that will help you stay ahead on the social media platform.
By embracing social media engagement, you substantially can increase the amount of positive social buzz about your restaurant and multiply your revenue in no time.
April 5, 2019