SEO Guide: Everything You Need to Know About Search Engine Optimization
Search Engine Optimization Tips for Beginners – How to Do SEO?
When you first join the world of Search Engine Optimization (SEO), it can seem daunting and overwhelming.
SEO has been defined as a practice of increasing the quality and quantity of the traffic to your website through an organic search engine result.
Well, it is not a surprise if you may feel intimidated at the sheer volume of things to learn about SEO.
Besides, there are many of the SEO professionals who have been in the game for a decade long still continually learning about the new SEO tactics and strategies.
This is because they need to learn new things and keep up with the latest trends in every time Google comes out with the new updated.
If you are just getting to know about the SEO, it does not mean there is no slight hope for you to take advantage of all benefits SEO has to offer.
In fact, there is always a new way to establish authority and outrank your competitors, even on a small budget!
Yes, you heard it right!
The idea may be sound intimidating for the greenhorn like you, but you have to know what you are doing to succeed in SEO.
From the ranking factors, considerations and false information that is virtually impossible to learn everything without making it your profession.
As they said, more knowledge and experience will take you to a better place and gained better results.
But, if you are getting the idea to started with the small budget and some original goals, then the basics of SEO are you need.
But before you feel overwhelmed, you should understand each of the SEO components beforehand.
If you break the SEO down to its core fundamental, it is not as complicated as you think.
1. The Big Picture of SEO
Before you get down with the SEO tactics and tricks, take a step back and learn about the fundamental component of that help a site to get ranked.
Remember, the goal of SEO is to optimize your site to the first page of the search engine, the higher the ranks, the better.
Even though there are many ways to do this, but almost everything boils down on how you improve the relevance and authority of the site.
It is a measure of how appropriate your content is for a query, which can be tweaked with content creation and keyword selection.
It is a measurement of how trustworthy Google views on your site.
You can improve your sites with the inbound links, high-quality content, brand mentions and solid UI metrics.
2. SEO Keyword Research
Next, the specific target keywords are not as essential for SEO success as they used to be in the past.
Now, the Google search is fueled with the semantic and contextual understanding.
Nevertheless, you should be able to classify the head keyword and long-tail keyword targets to guide the direction of your campaign.
3. Link Building
The old school link building is practically outdated and dead.
Today, the best link is earned rather than built.
The goal is to create content on external websites and building the company brand at the same time.
This will create an opportunity to link back to you your site.
When a piece of the content is particularly well-researched, authentic and thought-provoking, it could go viral in syndication.
In other words, you will naturally be earning the links as more people will cite it as a reference for their content.
4. General On-Site SEO Optimization
Many people perceived on-site SEO appeared to be complicated, multifaceted, and often confusing to the outsider.
In fact, On-site optimization is a collection of tactics, which is actually simple to implement, geared towards making your website more index-able and visible to search engine.
These tactics are including the optimization of your titles and meta descriptions, how to include targeted keywords, assuring your site’s code is accurate and minimal, as well as providing relevant content on every page.
These are the things that will help to get started.
5. Measurement and Analysis
Last, but perhaps most importantly, it is vital for you to know how to measure your SEO results.
Besides, you won’t get far in SEO unless you know how to measure the result, use the analysis to make a significant change to your approach.
If you are still new to the game, Google Analytics would be the best tool for the job.
Spend some time studying with different metrics and reports and learn the information about the patterns of your visitors and audience.
You can start with measurements monthly and scale up to weekly when you raise your investment.
Final Thought For SEO
Long story short, by merely knowing these five concepts won’t make you become a top-ranked for competitive search queries.
But it could give a huge help for you to get started with an introductory campaign in return.
Basically, all great SEO campaigns come with a solid foundation.
So, don’t let it get over you to make a great head start.
All you need to put ahead of most of your competitors is by getting your on-site SEO in an orderly manner and producing high-quality content regularly.
You can learn the rest as you gradually becoming more experience in the field.
There is a deep world to dive into.
Again, SEO theory is perfectly fine, but if you want to learn more about the execution of SEO, you will need extra effort to put those theories to work.
Last but not least, if you have any thoughts or questions that you would like to share with us, feel free to CONTACT US to keep in touch with us. We are always happy to hear from you!
March 5, 2019
March 5, 2019