SEO Basics – On Page SEO Tutorial [Latest 2019]
All in One – Search Engine Optimization (SEO)
SEO is just not as complicated and hard as people might think.
In fact, if you can get 90% of the effort with 5% of the work, there is no concrete reason why you should hire a professional SEO to do it.
Frankly speaking, SEO is the one that many people often misinformation about. Here are some of the additional information about everything that you need to know before you start your SEO works.
When it comes to search engine optimization for the new website, some of the businesses could be feeling overwhelmed and intimidated due to the sheer amount of information out there.
And often, if they don’t get the help from the experiences in-house or SEO consultant experts, it is all meaningless.
SEO is very simple
Remember, the primary goal of the search engine optimization (SEO) is to have the search engine spiders not only discover your site and pages.
But it is also individually rank the page relevance that usually appeared at the top of the search engine results.
If you are in the initial stages of building or launching your website, several considerations should be taken into account.
Why Do You Need On-Page Optimization?
Theoretically, the search engine is nothing but a set of complex algorithms.
It looks into various of factors to rank the page for certain specific keywords.
Thus, it is your duty now to help the search engine to identify the targeted keywords from the post to make it resonate and related to the readers.
You may be wondering why you still could not rank on the first page of search results even after following those tips provided from the pros.
Well, there are likely a voluminous of reasons for that.
But, if you aren’t paying close attention to SEO, then that could be the biggest reason.
Currently, Google does not only consider the on-page SEO score when ranking the article.
It takes several considerations like social media signals (Likes, Shares, Follows), domain authority, backlinks as well as off-page metrics.
The Basic of On-Site SEO
Well, some of the most crucial elements for SEO happen on your website.
When it comes to on-site SEO, the first step is making it clear to Google what your site is all about.
You may hear a lot of secret techniques or strategies to be a success in SEO with only link building.
However, link building without an excellent on-site search optimization will not bring you anywhere far.
Here are the main elements of on-site optimization elements that you should put on each of your website’s main pages.
The Golden Rule of On-page SEO
There is one thing that you should bear in mind when using any of the SEO elements is not overdo it.
You might be tempted to shove an abundant of keywords onto your pages, but that is not the goal for today’s SEO.
Just keep it simple – think up to five keywords or phrases for each of the pages on your website and optimize for those.
Also, if you are unsure of what keywords to use, you could use Google’s AdWords Keyword Tool to get better ideas and insights.
For now, let’s focus on your landing page (home page) on ranking for one keyword that is not your brand or company name.
Keywords Research Tips
The primary thing that you need to do figure out is what is the keyword.
It depends on how popular your site is and the age of your site and the level of traffic of your site, which might vary from another website.
The Long Tail Keywords
There is a concept that you need to get familiar with, which is “long-tail”.
When it comes to SEO, it matters the most.
You are going to go after the long tail keywords – specific, intention-driven with the lower competition that ensure your win.
By being specific, it can give you a great head start in winning very targeted traffic with much less effort.
How to Find the Best Keywords – Long Tails
Here is the combination of 4 tools which to find the best long-tail keywords, for FREE.
1. Use UberSuggest, AnswerThePublic and a little bit of brainstorming to come up with some keywords.
2. Export those keywords to the Google Keyword Planner to measure and estimate the traffic level.
3. Search the keywords with the SEOQuake chrome extension installed to analyse the right keyword difficulty.
Google Keyword Planner
The Google Keyword Planner is designed for advertisers, but it does give you some rough idea of the traffic level.
For your information, Google does not make any promise of accuracy.
Therefore, these numbers are likely to be correct, but they are good enough to get you on the right track.
Before that, you will need to get yourself registered for the AdWords account to able to utilize the tool. It is FREE.
Now, you are going to get the best form of this tool by deciding what traffic you want to go after.
You are welcome to visit our SEO page to get more ideas about SEO techniques,
Besides, we are more than happy to share with you about how your website can improve better in terms of your SEO performance during a short discussion, CONTACT US now if you are interested to know more.
March 5, 2019