Is SEO Still Relevant in 2019? [The Importance of SEO for Business]
Is SEO Really Dead?
Just asking the question will make all the digital marketer cringe or smirks, no one know anymore.
In the past few years, the voices from the distant corners of the marketing world whisper that SEO is dying.
Thus, if you have ever Googled the phrase “SEO is dead”, you will probably be stumbled upon multiple sites vehemently debating one side or another way around.
The naysayers insist that the practice is already dead, or at least ineffective, while advocates continue to swear by it.
So, what is the truth and is it still worth implementing in this era?
If so, how can you correctly implement the SEO effectively now and, in the future, too?
Even though the whispers are generally false, they do hold kernels of truth.
While SEO is not dead, over the past years, the elements of it have either dies or evolved into something brand new.
Thus, the outdated SEO tactics can now actively kill your rankings at Google’s Search Engine.
For those who believe that SEO is not relevant anymore, here is some food for thought.
Indeed, SEO has changed a lot, and that is an understatement.
However, that does not indicate that the practice is dead or ineffective anymore. Here, we can give you some ideas and thoughts about SEO if you would like to understand more about what SEO works and why it is still essential to have some SEO practices.
Digital marketing, and especially SEO, encompasses much more than just links and keywords.
All you need to do is continuously provide the value in everything you do.
From the building a robust digital brand, attention-grabbing content, optimizing website layout and usability to creating a strong link profile, you need to work together if you want to be successful.
In fact, by having only one of these elements, would not guarantee the results you want.
Besides, please bear in mind that SEO involves a lot of complicated setting and it might cause a risk to your website if you don’t manage it well, hence, it is always recommended for you to outsource the task by appointing the reliable SEO company to handle the SEO task for your website.
The 3 Outdated SEO Techniques
Generally speaking, SEO as a whole has not died, but a lot of tactics have.
If you still stick with the old and outdated strategies, then the only thing you will be seeing are low rankings and potential penalties in the future.
Let’s take a look at several of the most widely used, yet outdated tactics that still exist today.
1. Over-Optimizing for The Focus Keyword
Well, it is used to be incredibly important to fully optimizes your page or post for the keyword that you are attempting to rank for.
Still, with the search engine are growing more sophisticated over time, they have become more effective means to determine what your page is all about.
Instead of stuffing your opening paragraph or entire article with a particular keyword, this could hamper user experience with awkwardly phrased headlines and sentences.
In other words, optimize your content for the readability, user experience and solving the user queries.
Don’t sacrifice the whole topics, and the quality of the article just because you are after high-volume keywords.
You need to understand that Google’s goal is to understand the intent behind the keywords, not merely matching the actual keywords themselves.
2. Going All-in on Link Building
And of course, link building is still one of the incredibly important and remains one of Google’s top-ranking factors.
Before this, it used to be true that all you had to do was built as many links as possible to your site and you’d start the ranking highly.
And that is no longer the case now.
The relevance and quality of your links matter far more than the sheer quantity.
Therefore, by frequently spamming the links all over random digital directories no longer has the desired impact anymore.
3. Creating a Vast Number of Pages and Posts
Ah, you often heard the good old saying about “the bigger your website is, the better”.
Well, it sounds plausible at first.
But, in reality, Google doesn’t rank a website, it ranks the individual web pages based on the merits of that one page concerning the search query or keyword.
So, you should focus on creating high-quality content that helps your visitors.
The 3 SEO Tactics That Still Workable
SEO is continuously evolving.
The volatility of rankings is what leads to the proclamation that SEO is dead.
Instead of just hammering what not to do, here are a few cutting-edge strategies that are helping sites rank.
1. Focus on The Long Term
SEO takes time, and that much should you know.
You will often hear the people said that SEO is a long-term competition game.
It Is always had a more long-term focus, but today that timeline seems to stretch even farther.
It seems that the rankings, and traffic from rankings, take a long time to acquire.
There are a lot of it has to do with the authority of your domain.
Take almost any keyword result today, and you will notice the rankings tend to be dominated by authority sites.
Plus, these sites have a lot of value in the eye of Google.
2. Write for the Search Engines
Some will be said that the old school way of writing for search engine robots is dead.
But there is a differentiation in the purpose of the content you create.
For search engine-oriented content, you could take a look at what’s currently ranking and create something a lot better.
Whatever kind of content you’re writing, make sure you know the end goal of the content beforehand.
3. Recycle Your Old Content
Chances are you have some older contents that form the backbone of your site’s traffic.
If these posts have been plateauing, you could reinvigorate that content for a boost in ranking.
With some additional links, a few content updates to make it up to date, and a little optimization, and boom, the traffic started to grow again. Click on the link if you would like to understand further on the essential things to know about SEO.
Is SEO Really Worth It?
Technology is constantly evolving.
So does the SEO.
In the past twenty years, it was hard to imagine the smartphones would be taking the world the way they have.
Nowadays, from smartphones, wireless-connected earphones and virtual reality technology has been widely accepted globally.
With so many smart devices searching for so much information as fast as possible, the ones will have the last laugh will be the entrepreneurs and people who able to make the best content available the quickest.
Again, SEO isn’t dead. Instead, it is continuously evolving. And then, you can figure out the next effective SEO tactics and use it until it keeps workings.
CONTACT US now, we are more than happy to share our experience from the past with you and tell you more details about how your website can improve better in terms of your SEO performance during a short discussion.
September 25, 2019
March 5, 2019