Facebook for Business: The 4 Unique Ways to Grow Your Business Online
April 9, 2019
Tell me, who don’t know about Facebook these days? As one of the fastest growing social networks, Facebook has not only created a choice platform for reaching out and connecting with family and friends near and far, but also as a go-to-marketing tool for every smart millennial business owner and digital marketing agencies.
Everyone must have heard all about how Facebook has changed the landscape of communication as well as the business world.
You know that it has a massive user base which estimates around 2.32 billion monthly active users. Think about it. Wouldn’t it be nice to have some pocket guide to navigating Facebook?
What Are the Best Ways on How to Grow Your Business on Facebook?
As one of the significant social media platforms for business, you couldn’t ignore the fact that you will have hundreds, or maybe thousands of rivals that are eyeing the be the all-time leading business on Facebook.
To guarantee your business are reaching as many of your target audiences as possible, you will have to understand and use unique social media marketing strategies in the first place.
1. Use Personal Profile for Business Promotion
As a matter of fact, it is not wise to use a personal Facebook profile for marketing purposes. However, you certainly could use it to share news and insights about your business.
Besides, you also can share the links to your Facebook page and post to increase the chances of attracting more organic traffic to your homepage. Nevertheless, you should not underestimate the power of social media, as it can go viral and make your business boom in no time!
2. Start A Group or Community
Ever heard of the saying “birds of a feather flock together”? If you are looking for something in common with the other users and spread awareness, start a group would be the best choice!
Through your group, you could gain so much more valuable knowledge that you didn’t learn from your school like – sharing of business tips, additional lessons or special deals.
It is also would be the ideal platform for you to have a better engagement with your prospects and gather pertinent data that will help your business development. Well, it’s literally killing two birds with one stone!
3. Try Facebook Ads
Yes, you can create ads for your Facebook page too, but it also will cost you money. If you are having problems in reaching user organically, especially you are still a new start-up, give a try with Facebook ads. otherwise, you can consults with the social media marketing strategist for more insightful bits of advice.
Of course, to get an optimum result, you need to insert an enticing image along with a persuasive copy with a call-to-action to your advertisement. Promoted Facebook posts will look like a regular post but are highly target and reach more to your targeted audience.
Indeed, Facebook ads can be quite useful as it is easy to target a specific audience. You can target the people who had like your page or by location, gender, age and interests.
With Facebook ads, you can target your advertisement to those who are most likely to be interested in your product or service, based on the user data collected by Facebook. It also features an analytics tool that helps you to understand which ads drive sales and interests.
4. Produce Videos
Sometimes, just by mere words are not enough to get people hooked. This is why you should create videos regularly, whether by weekly or monthly.
Your videos can feature Q&As questions, business updates and promotions. Uploads the videos on your YouTube channel before sharing it on Facebook, and you inevitably will be able to increase your views count and business reach.
Final Thought – Is Marketing on Facebook Effective?
Obviously, the answer would be a big YES; Facebook seems to be one of the most effective marketing weapons that you could ever have in this millennium. Nonetheless, to succeed and flourish in this competitive platform, you must be observant and keen to the current trends and continuously learning.
By now, you should able to get the idea on how to make use Facebook as your money-making tool for you to earn more and expand your business. You also can consult with Cleverus about social media marketing that will help you stay ahead on the online platform.
October 21, 2022