Website Vs Instagram: Why Are Websites Important for Future Business?
Business Websites or Instagram – Importance of Website to An Organization
There has been a rumour stating the new Instagram update means the websites will be no longer relevant in the future. Is this for real?
Just in case you missed it, Instagram has released a new feature within their app called Checkout on 19th March. Basically, it is a platform where you can find the product that you love, and buy it without leaving the app.
This is a significant step forward from one of the giant social media platforms, which bringing them closer to becoming an all in one platform for worldwide users.
Let’s go back to the main question again; will the latest feature from Instagram able to dominate the e-commerce platform? To be precise, is website will be staying relevant in the future of e-commerce? Let’s break it down!
What is a Business Website?
While living in the current digital world, a website now has become part and parcel for every business, big or small.
Here is a simple question for you. What do you know about the business website? In its bare form, a website is a single domain that consists of different web pages.
If you have a business and don’t have a website, you are probably losing several great opportunities for your business.
In fact, a business website itself can play a major part in accomplishing a variety kind of marketing strategies to help you to grow the business into the next level.
As a business owner, you need to understand where your consumers or audiences are. What if the consumers know what you can offer to them, but they can’t reach out to you? That is one of the risks that you did take by not having an official business website for your online business.
4 Solid Reasons to Have a Business Website
Below are the four reasons why your business should need the website.
By displaying the product catalogues, along with product features and the comparisons, customers could get a massive of information through your website.
With everything has gone online, many customers often make the purchasing decisions online by browsing the products description and pictures, to get more insight into it.
In other word, they are already in the pre-purchasing stage, even before they enter your showroom. Therefore, by having an informative website with the online presence here will become the key in closing more sales for your business.
2. Create Trust Factor
Of course, you need to make the trust thing happen between you and your consumer, and this factor was genuine a couple of years back. By building the website, you are giving your business the chance to tell the consumers why they should trust you.
However, there is a “trust issue” where the trust factor is highly misused these days. This is because any company now can create or have an online presence with a website.
Nevertheless, websites are still become the primary trust factor for the customer for many of the potential customers, regardless of whatever industry or business is.
Believe it or not, most of the online user will search the internet for a product or service before the purchase by checking the credibility of your business. With website comes to place, you inevitably increase your reliability and deliver more repeat and new sales.
3. SEO Ranking
Website is just more than that. It is not only creating an appealing landing page. In fact, having a website is one of the tactics to outshine and beat your competitors as well.
In the theory of Search Engine Optimization (SEO), a website has the power to give you a possibility to rank in the major search engine platform such as Google, Yahoo or Bing.
This is what gives the website an upper-hand in getting the traffic organically and increase the visibility of those who are not using Instagram. With the updated SEO tactics like social media marketing, content creation or link building, you can stay on the top of the competition, and attract more prospects to your business via a fantastic website.
4. Revenue Driver
Last but not least, if there is nothing else that could convince you about the importance of websites, then this will do.
Nowadays, many e-commerce gateways enable you to sell the products directly on the online platform. That goes without saying that, having an attractive website design will establish a trust in people and allow them to swipe their cards on your online stores as well.
Still, having a website is essential for the business because sometime down the line, the customer will expect 100 per cent of businesses to have an online sales presence.
On top of that, if you are 24/7 collecting the orders, having a website would be an excellent platform for you to drive fantastic revenue to your business.
Verdict – Should You Have Business Website?
Here comes the last question – Is website will be irrelevant in the future as Instagram seems trying to overtake the e-commerce platform? To be honest, websites will still have their place in the future digital world.
For some reason, having an official website for your business will allow you to filter products by types and categories as well as offering maximum product details, which is much more convenient and comfortable.
As you can see, the success of your online business lies in how you can combine both methods into an all-rounder solution for your business. Well, it is all depending on your social media marketing strategy.
So, why should you stick to only one option when you can use it both?
Get Started with Cleverus Today!
Are you ready to see the difference of the website can make to your business? The expert team of the Cleverus would love to help you discover these online marketing tactics with our web design service.
Contact us today for a consultation and see how you can get your business into the next level game.