Tips to Choose the Best Web Design Company for Your Brand
For any business that wants to be competitive and lead the market share, having a professional website is necessary. Today, more than 85% of consumers conduct online research before they purchase a product. Considering this fact, your business website is the perfect tool to strengthen your online presence. Once you decide on setting up a website for your brand, one of your foremost concerns would be hiring the best web design company that is up to the task.
Without a doubt, a proper website design in Malaysia is essential for your business as it helps to build an online reputation and increase traffic to your web page. Some business owners opt to do web development by themselves to save cost as there are numerous customization tools and options available. However, it can be an overwhelming process and takes a longer time to master and use. Professional web developers in Malaysia have the necessary skills, experience and knowledge to create a high-quality web design that is compatible with your brand. Ultimately, it drives unlimited traffic and increases the conversion rate.
Choosing a web design company can either make or break your digital marketing strategy. After all, the company you select will be responsible for designing and developing your site to give your customers the first impression of your brand and business. Here are some tips and tricks that will assist you in choosing the right website design company.
Review Portfolio of Web Design Malaysia
Nothing speaks louder than experience. Before hiring a web developer, it is vital to review its work portfolio and previous projects. It is one of the best ways to assess their skills and capabilities and the style, creativity, and technical expertise with web designing. It will give you a good understanding of what your website may look like or provide a benchmark for the result.
Besides, ask if the web design company Malaysia has worked with the previous client with niche businesses or have done similar industry projects like yours. It is a bonus point if they have your industry experience to meet your requirements and expectations. If you like an agency that does not have your industry in its portfolio, ask them what they would do for your brand.
While you want to work with someone who has experience with your niche and industry, you certainly need to love the work they do.
Proactive About Your Website Design Requirements
Of course, you are the expert on your industry and your business. Being said that, you know what you are selling, and you certainly have some rough ideas on how you want to present your products and services to your customers, and how you want your website to look and how you want it to function.
Besides being open-minded and seeing how to market your brand, a web designer’s role is to perfect your ideas, improve them, and put them into actions. It is equally vital for you to hire a website developer who listens to the clients and challenges your opinions simultaneously. By being proactive about your web design requirements, they bring an outside perspective to your idea, concepts, and strategy to strengthen your digital marketing campaign.
You may know your business best, but your website needs to be designed by an expert specializing in conversion-focused web design. Look out for technically sound modifications on your ideas as it shows their skills to cater for your requirements. Nevertheless, be wary of any website design company in Malaysia that agrees with whatever you suggest without any input – they are only interested in the money and not concerned about your website.
Web Design Company That Is Highly Tech Savvy
As the digital arena is rapidly changing, a digital marketing agency in Malaysia needs to keep up with the latest technology and modern design trends. For sure, you only want to work with those who are at the top of its game. Here are some components that you can inquire about to assess whether the web design company is highly tech-savvy or not.
Content Management System (CMS)
Modern Websites are designed using a content management system (CMS), which is commonly included in most web design packages or plans. A CMS is a customizable platform that makes it easy for non-technical people – like most business owners – to update their website on their own easily. The content management tool makes it convenient, fast and free to upload text, images and add pages.
A good web design agency must be familiar with the best CMS like WordPress, Drupal and Magento. If the agency you are considering recommends a static, old-school static HTML website, you need to swiftly move on to another more technology-savvy web designer.
WordPress Web Design
WordPress is not the only CMS available, but it is the largest and most popular website building software globally. Around 40.6% of all websites on the Internet are using WordPress as a website creation platform. From blogs, e-commerce sites to multinational corporate websites, WordPress is easy to use and flexible enough to make different types of websites. Hence, a good web designer would definitely recommend this powerful website builder to develop your web design.
Essentially, WordPress is a content management tool that allows you to create, publish and modify content online on your website. It offers thousands of themes design and let you control precisely how your site looks and feels. From the colour scheme, fonts and page layout – you can choose a template or custom-built theme. On the other hand, WordPress also provides plugins as extra software that you can add to your site to perform functions you need, such as an e-commerce site.
By using WordPress, you, as the client, have control over the website. Once a web developer in Malaysia has built your website, you can add, edit and delete things yourself.
Responsive Website Design
Responsive web design should be the fundamental prerequisite for a website. It allows a web page to adapt to different screen size, so the user experience is optimal regardless of the device used.
In 2020, 90% of people in the world used a mobile device to go online. As mobile usage continues to grow, you need to be sure that your business website is optimized for every device. If users have unpleasant experiences while accessing your website, most likely they are not coming back and probably visit a competitor’s site instead. The right web development agency should be well-versed in responsive design and ensure that your website is part of the digital marketing solutions.
Web Development, Maintenance and Optimization Services
Building and designing a website is hard work, the same as maintaining and optimizing it. Not all agency offers ongoing support and maintenance services. It is crucial to understand who you can turn to if something goes wrong. If the agency provides hosting and ongoing support, you should find out how things are backed up and how it works from time to time.
A great web development team creates not only a website that looks pretty and stylish but also a website that is well-integrated with Search Engine Optimization (SEO) to increase conversions and help your revenue soars.
Website Developer Malaysia with In-House Marketing Team
Getting visitors to your website is only half of the battle, while the other half is converting the potential customers to buyers. You must incorporate your website with digital marketing solutions to grow your business and brand to get an outstanding result.
A website design company without a digital marketing team might be lacking in marketing efforts. A digital marketing agency in Malaysia with digital marketing experts – web designer, web developer, Search Engine Optimization (SEO) specialist, digital marketer – brings a certain level of knowledge and digital marketing skills beneficial for your e-commerce site. Hence, you can be confident that the finished product will be more than just a pretty page.
Website Design Company Emphasis on User Experience
User experience is a critical metric to ascertain the quality of your website. The web design must emphasize the web content to ensure a clear path to online success. Do note that the visitors are human, which value user experience while browsing on websites. A bad user experience can badly affect a web page as it increases the bounce rate.
Web design and development are more than the structure and functionality of the website. It has to be actual content that attracts the visitors and convert them into buyers. When you are looking for a Malaysia web design company to partner with, please pay attention to the level of content they typically deliver. A brilliant agency does not prioritize appearance over content but also comes out with suitable content and fits well.
Choosing the best web design company is not easy but certainly worth the time and effort. Ready to kick-start your business? Check out Cleverus for more info.