Social Media Platform: Choices to Pick for Your Marketing Campaign

Four Social Media Platforms That are Great for Marketing Campaigns

Four Social Media Platforms That are Great for Marketing Campaigns

People from all walks of life use social media to connect with friends, family members, companies, and brands. It would be best to consider utilising social media as a small business owner to market your brand or communicate with clients. Understanding how to properly use these platforms is the secret to success.

There are several ways to effectively use social media marketing tools, such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, etc. You’ll want to start by choosing your preferred platform. Once you decide on your chosen medium, follow their guidelines and policies to get started. This way, you can focus on creating unique content and growing your audience size. Here are four social media platforms that are great for marketing campaigns.


Social Media Platform 1: Facebook


Facebook has outperformed all other social media platforms in terms of general popularity. It was launched in 2004 by Mark Zuckerberg and his friends at Harvard University. Since then, Facebook has grown into an enormous business with billions of active monthly visitors. 

In 2017 alone, Facebook advertising generated $20 billion in revenue globally. If you want to build a solid social media presence and reach out to potential customers, you should go for Facebook Ads (Facebook Marketing). The fact that Facebook advertisements provide an excellent return on investment is one of the primary reasons businesses should utilise them. The three primary categories of Facebook advertising campaigns are:

1) Product Advertising – This advertisement helps brands sell their products or services to consumers. An example would be Google AdWords, where advertisers pay to show their advertisements next to search terms related to their brand.

2) Brand Awareness Campaign – These ads target existing customers and try to increase word-of-mouth referrals. They are typically paid in exchange for likes, comments, shares and other actions users take.

3) Lead Generation Campaigns – This type of ad focuses on generating quality leads, usually through landing pages. The objective is to turn visitors into paying clients.

Social Media Platform 2: Blog


Blogs are a great way to get your content out to the public. It could be used as a promotion strategy to reach new consumers and grow your following. Blogging is now becoming very important because it helps create a brand name and gives the chance to earn a good amount of profit from advertising.

Bloggers can help social media marketers by providing valuable insights into what their target audience is looking for and what they want. Bloggers can also help social media marketers by posting about their products or services, which can increase their brand awareness. You must post relevant and intriguing material for your visitors to grow an audience for your blog. Your blog should be focused on one topic so that it’s easy for people to find it.

Blogs provide up-to-date news and information to a business’s potential clients and consumers. Its goal is to keep consumers and prospects coming back for more. It makes sense for you to have a blog based on your business type and the things you offer. You may quickly set up a free WordPress blog on your domain, where you can get the free WordPress software from Today, almost every industry has a website, but they only have access to static information. Therefore, you can hire an SEO consultant like Cleverus to help you achieve first-page ranking on Google.


Social Media Platform 3: Instagram


Instagram is a platform that has seen tremendous growth in the past few years. With its easy-to-use interface and beautiful photo filters, it has become one of the most sought-after platforms for marketing. It allows users to easily share their content with a large audience while reaching out to influencers in their niche. 

As a leading social media network, Instagram allows people to upload photos and videos without leaving their web browser. You don’t have to install additional apps and can easily share your photos with friends and family.

To set up your business on Instagram, you need to create a profile and post content that would attract followers. Be consistent with posting exciting content that would engage followers. Instagram marketing doesn’t have to be complicated – follow these simple steps:

1) Set up a profile

2) Post photos and videos

3) Engage with your followers

In addition, Instagram has become famous for its filters and editing tools that let users alter their pictures before sharing them. While most people will stick with the default settings, you can download third-party plugins for Photoshop and Lightroom that apply different filters to your images and add unique text overlays.

Social Media Platform 4: Twitter


Twitter has a large number of users and is a great platform for marketing. It’s also an excellent tool for increasing your following and engagement. The best way to grow your business using Twitter is to follow the best practices of other successful companies on the platform. To increase your following, you should tweet more often and engage with your followers.

There are different ways to grow your Twitter following. One of the best ways is by doing a Twitter marketing campaign. Here are some of the techniques to make your campaign a success:

1) Figure out what your target audience is

2) Create an engaging tweet that is relevant to them

3) Promote the tweet as much as possible on social media sites and blogs

Why Choose Social Media Platforms For Marketing Campaigns?


Nowadays, people interact online through social media. Even if you don’t own a website, you can still use social media sites to promote products and services. In addition, some sites offer free accounts so users can share photos and videos to attract new followers. 

While there’s no cost for using social media, you may need to invest time upfront to create compelling posts that help drive traffic to your site. You also face competition from hundreds of thousands of other businesses trying to reach customers similarly. And keep an eye on news feeds – what gets shared often goes viral quickly! Make sure your company provides something valuable to potential customers to stand out. 

Social media is an excellent site for marketing campaigns to increase the conversion rates of your business. You can conquer your competition in business transformation for 90 days with effective Search Engine Optimisation (SEO) strategies from Cleverus. Check your website’s SEO now with Malaysia’s 100% FREE Online SEO Audit Analysis Checker. Create more engaging content for your website with Cleverus! Contact us on our main line at +603 9054 3113 or email us at [email protected] if you have any inquiries!  


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