Create an Irresistible Brand and Delight Your Customer with Social Media Marketing
October 18, 2022
Word-of-mouth marketing has traditionally been seen as the purest and most refined form. However, social media has proven this better in several ways. People want to interact with and share about companies, organizations, and even governments they like and trust on social media. The most powerful voice they have ever had worldwide is also compelled.
The global crisis and social media have impacted businesses, organizations, and governments. Internet-based social media is now accessible to consumers worldwide. How can they express themselves on a budget without spending as much money? Here is how to create an irresistible brand and delight your customer on social media.
Invite Customers to Be Your Fan with Social Media Marketing
All prerequisite actions must be taken to “join the conversation” on social media. You’ve set up a Facebook page, and a Twitter account for your business. You’ve set up a blog, a YouTube channel, and an intelligent LinkedIn profile, and even added a button on your website to promote your Facebook page.
However, the outcomes have been dismal thus far. Given the scale of your organization, you have a low number of fans, and your primary client is yourself. However, the potential of social media remains largely untapped.
The first is all about branding. Why would you enjoy someone’s business if you didn’t already know, love, and trust them? New clients and prospects who already like and trust your brand are more likely to take action on the second call.
Keep in mind that it is not about you. It has something to do with your consumers. Even if you don’t explicitly request likes, whatever you can do to generate activity on your Facebook page or platform will raise them. Oreo, for example, urges buyers on its box, “To dunk or not to dunk? Let us know at Facebook.com/Oreo.”
Oreo already has over 37 million Facebook fans, so it is not asking them to like the company’s online material. The company encourages people to communicate their thoughts. What makes people want to follow you on Twitter, LinkedIn, or Facebook? What does it provide them with that is valuable? How can you convey that value in a concise, straightforward call to action?
The answer is that it varies according to your organization or group. You may convert customers into fans by delivering them a value proposition in return for joining you, then bombarding them with that value proposition (or others) at every opportunity.
Social Media for Business in Creating Loyalty and Trust from Customer
Committing to listening to and connecting with your customers and prospects will create genuine loyalty and trust. Consider the university analogy: how comfortable would you be voicing your dissatisfaction with the professor in front of the entire class during a lengthy lecture? How would you feel if you were the next person to speak after someone who disagreed with you?
Every day in such a course, the lecturer says while the students listen and take notes since you and others would not feel safe speaking out. Suppose the instructor makes it clear from the beginning that all opinions and comments are respected. In that case, that dialogue and discussion are welcomed and encouraged.
If you can create and engage a genuine community in the same way, your community will value your brand beyond what you can see now. You may establish trust and loyalty with your customers by including them in your brand community and keeping them updated.
Companies frequently initiate brand communities, but when well-managed, they may practically take off on their own as more and more customers become involved. Your ability to engage your audience and inspire conversation without always promoting your products will determine the size of your community and how much people respect and value your brand.
Respond Comments Quickly and Provide a Solution as a Social Media Marketing Strategy
It is critical to reply with an apology and an urgent solution to the problem. However, bear in mind that social media is public, as opposed to the comment card, which is private. Thus, there is more at stake when replying. Can you go above and beyond to remedy the issue and exceed the client’s initial expectations?
You may mail the client a surprise gift, refund their payment without their awareness, or offer her a substantial discount on the following month’s service. Consider your options, be creative, and the customer will tell all of their friends about your fantastic business. No organization, like no person, is flawless.
Your company will surely make mistakes, and social media has made it feasible for the entire world to learn about them. However, you may also show the world what a responsive company you are. You can protect your reputation by giving an apology and a settlement as quickly as feasible and in an honest way. You may turn your reply and customer service into a marketing campaign by thanking your customers and resolving the issue.
Tell Stories About Your Company on Your Company’s Social Media
Every company has at least one story to tell. Leveraging stories through the social web may help businesses acquire attention, regardless of how big or small, established or growing, new or well-known their organization could be. Give it new life online and through social media postings, even though your organization has been presenting the same stories for years. To develop some ideas, ask yourself the following questions:
- How did your company get its start?
- Who are some of your most important customers?
- How did your company weather the storm?
- What influence has working with you had on the lives of your employees?
- What entertaining or exciting occurrences have occurred in the past involving clients or employees?
- Which charitable organizations have you supported?
Social Media Marketing in Creating an Irresistible Brand
Customers now have the most potent voice they’ve ever had, thanks to the emergence of social media. Furthermore, it has prompted the company to rethink how to be more responsive and open. Because of digital marketing strategy, businesses, organizations, and governments have learnt how to accomplish more with less money.
Let Cleverus help you to conquer the digital marketing with social media and effective Search Engine Optimization (SEO) strategies from. Check your website’s SEO now with Malaysia’s 100% FREE Online SEO Audit Analysis Checker. Contact us on our main line at +603 9054 3113 or email us at [email protected] if you have any inquiries!
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