Influencer Marketing Malaysia: 5 Tips That Will Transform Your Campaign
Influencer marketing has been gaining steam over the past few years. By now, you should know one or more things about the importance of influencer marketing service in Malaysia and how it can amplify your business growth. Influencer marketing in Malaysia is a slow-and-steady one, and it has proven its worth in driving the sales far more effective than traditional marketing. Unlike traditional marketing, you need to invest your time in developing a mutual and authentic relationship with the influencers.
When it comes to influencer marketing, you should not focus on how much the revenue you had earned. Instead, you should emphasise the acquisition of new brand loyalists that could magnify your marketing campaigns.
Nevertheless, it can be difficult to gauge the success of actual marketing as it requires some time, managing campaigns and influencer relationships which can be quite labour-intensive. From finding the right influencer to collaborate with to measuring the success of the campaign, these are all part of processes that every influencer marketing agency Malaysia should go through.
Basically, influencer marketing is the relationship between a brand and an influencer. The influencers will help the business to promote their brand, products or services through their respective popular online channels.
Many of influencers have established its own reputation in carrying a widespread appeal for a specific niche of the topic. It is similar to influencer marketing with celebrity endorsements. Once you have the power to influence a large group of audience and induce their purchase decisions, then you are officially an influencer!
How Influencer Agency Malaysia Could Run Successful Influencer Marketing Campaign?
Here are the fundamental five consideration of how influencer agency Malaysia should do to ensure their influencer marketing campaigns are effective and successful.
1. Choose the Right Influencer
Finding the right influencer that fits with your brand could be the most challenging and lengthy process of influencer marketing. 71% of Malaysia influencer agency stated that finding the right influencer has always been the hurdle of effective marketing campaigns.
Once you have tapped someone to share your products or services, that person indirectly has become an extension of your brand. So, do your due diligence. Be sure to do thorough research on the influencer that you plan to collaborate with. You want to make sure the influencer you choose for the campaign feels authentic and fit to your brand.
2. Miracle Don’t Happen Overnight
You should not confuse influencer marketing with getting rich quick scheme! Given the reason that popular influencers could bring your brand into the spotlight, the process of converting the influencer-acquired eyeballs into long-lasting brand awareness and possible realistically take time.
Nevertheless, it is fine to motivate yourself with hope, but don’t expect instant results. Every brand should recognise these as soon as they begin to develop an influencer marketing strategy.
3. Establish Long-Term Relationship
Don’t go for a quick win; aim for a long-term relationship! To run a successful influencer marketing campaign, it does not run in one-way. Brands should build up their influencer marketing activities around the idea of mutual relationship with the influencer that is more likely to bring the fruitful result in long-term relationships.
By aligning themselves with the select right influencer for the long haul, the brand is more likely to tap into far greater brand awareness. The brands also recommended looking for micro-influencers who are in the earlier stages of growing their followers.
People are willing to trust the opinions of people they know and look up to; not just rave because they were paid. Micro-influencer could be a content creator, food blogger or a local fashionista- just to name a few. They also can be an efficient brand-ambassador for your business and cost you less money.
4. Establish Well-Defined Goal
Different brands want to achieve different outcomes from influencer marketing Malaysia. Thus, the brand must outline goals when developing an influencer marketing strategy. Besides, this also set up the guideline of how you could execute the influencer marketing campaigns.
For instance, if your primary goal is on driving sales, then you definitely want to ensure that the campaign is oriented to this goal. This could involve having the influencers to highlight the essential products and promote with a time-limited coupon that could encourage followers to make the purchase.
5. Think Beyond Sponsored Posts
Many of the brands are heavily relying on the sponsored posts as their primary strategy for a marketing campaign. Nevertheless, you should not limit yourself, as there are greater opportunities that lie beyond sponsored posts.
As a matter of fact, many brands such as fashion and beauty-oriented market are finding a more way to develop a mutual partnership with the influencers that involve collaboration and co-creation.
Conclusion: Is Influencer Marketing Relevant for Nowadays Business?
For the apparent reason, to have a successful influencer marketing campaign that could help you to strive for business goals would be an arduous process if you don’t have any insider knowledge about your industry. This is one of the biggest mistakes of influencer agency in Malaysia that assume their marketing effort would be a game-changer.
On the other hand, you still could not ignore the influence of influencer marketing which can be a very effective marketing strategy for businesses that are struggling in escalating their brand online. Whether it is relevant or not, it is all up to you how you can maximize the benefit from the influencer marketing. So, you need to always think out of the box and be steadfast in making necessary improvement for your campaigns.
Do you want to learn more about influencer marketing? Cleverus is an all-rounder in digital marketing, from influencer marketing, SEO, Web Design, Online Reputation Management and many more. You’re always welcome to Contact Us, and we’re always ready to help you reach your marketing goals.