4 Ways to Make Digital Marketing in Malaysia Effective
Digital marketing is a form of marketing that allows businesses to achieve their marketing objective through the use of digital technology. It is a customer centric process applying digital technology to contribute to marketing activities to achieve profitable acquisition and customer retention through improving customer knowledge such as their profile and behaviour and deliver the integrated targeted communications and online services that matched their needs.
Digital marketing Malaysia is a big umbrella below marketing in Malaysia which comprises of online marketing and mobile marketing in Malaysia. Each of it is complimenting each other. The success of Malaysia digital marketing relies on both online and offline marketing campaign.
If you are already running a Malaysia digital marketing campaign, here are some useful ways that you should know that able to make your digital marketing in Malaysia works more effectively.
Digital Marketing Agency in Malaysia Expert Advice
1. Optimize and monitor your SEO
One of the ways is to improve your digital marketing campaigns is to optimize your content for search engines also known as search engine optimization (SEO). As you know the purpose of the digital marketing is to facilitate the online and offline marketing campaign, so first thing you must pay attention is your SEO. It is a non-paid, organic and natural way of increasing your online presence.
Most of the Internet users tend to search from the search engine first before they make decision. Moreover, Internet users often look for the relevant sites on the first page of the search engine and are less likely to click on the next page, instead they will revise their term and start a new search.
Therefore, you can see the importance of optimizing your SEO in Malaysia, as the higher the ranking result in the search engine, the more likely the users will click on it and look for more information, chances of converting them to your website and sales is relatively high.
2. Plan you budget
It is true that digital marketing can save your cost of marketing, that is only when you plan your digital marketing campaign wisely. Excessive investment in activities that are not related to your objective is a waste as your time and spending efforts targeting people that are not interested on your services will not improve ROI.
When running campaigns for digital marketing in Malaysia, you must plan your budget, set a direction and limit. Avoid over spending in unnecessary things, it is better if you spend more in effective marketing activities rather than something that is not that effective.
Besides, with a proper planned budget, you will know what your capability is and not over your budget set. The main purpose for your business is still to earn profit for your company, planning ahead allow you to earn much more profit rather than using the profit to pay for unnecessary investment.
3. Record of content reach
Planning your budget ahead is important before you engaging in digital marketing in Malaysia. When you started your digital marketing campaign, the next thing you should do is to record and measure your content reach. This is one of the measure that you want to look at it to evaluate the effectiveness of your content reach.
The record of this content reach will give you an idea about what are the type, topic and message that are effective in your target market. This is because you want to ensure that your content can reach your target audience effectively and sounds interruptive and irritating.
There are a few things that you want to measure under your content reach. First is your number of engagement. Two ways where first is by monthly basis, this is the overall measurement of your engagement rate such as download, page views and click through rates. The next method is by content type, this is a more specific way where you measure the engagement rate on specific content you delivered to see which content got the highest engagement rate such as download, click through and views.
4. Track of social network platform
Nowadays social network has become one of the important part in most of the people’s daily life. You can’t imagine how big is the social network can reach, it is borderless, and it is fast. The news in the social network is spreading in a lightning speed even you are engaging digital marketing in Kuala Lumpur. One you can’t avoid is your social network management.
Keep in mind that your social network is one of the effective way keep in touch and stay connected with your customer. Therefore, your reputation in the social network is relatively important, people in the social network tend to talk freely in the social media, if there are satisfied with your products and services they will spread the good news about you in their social media, same goes to if their dissatisfied where your reputation will be affected.
Therefore, you must track your social network performance to check whether they are satisfied with you. This is could be done by measuring the number of shares and engagement. This is to measure how active are they in your social media such as comment, post, shares and giving feedback to you.
Digital marketing is not as difficult as what you think no matter you are doing digital marketing in Malaysia or digital marketing in Kuala Lumpur a smaller city, things become much easier when you know the tips of doing it. If you have any problem regarding on making your digital marketing in Malaysia more effective, feel free to CONTACT US, we are ready to assist you.
April 20, 2018
April 17, 2018